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Education Courses: important announcement. There is no territorial exclusivity for the training of the de Bono Thinking Course comprising the CoRT Thinking Programme and Six Thinking Hats for Schools. It is unsafe to claim that training certificates issued by a Master Trainer are invalid - these certificates, if current, are valid anywhere in the world. It is important that all trainers should be properly trained and correctly certified. Materials for these courses are available through this website. Further de Bono Education Ltd has the exclusive right to develop further educational courses incorporating all of Dr Edward de Bono's materials under Dr de Bono's supervision. For further information email edwdebono@msn.com
There follows a weekly message from Edward de Bono. The index to the site contents follow after the message.
MESSAGE FOR WEEK BEGINNING 18th February 2008 'creativity'
As I have mentioned so often the word 'creativity' in English is too broad and ranges from creating a mess to painting a masterpiece. The emphasis is on 'bringing something about'. At the same time repetition does not qualify. So there is an element of 'new'. The element of change is not sufficiently covered. Nor is there creativity if there is perception - the way you choose to look at things in different ways. There is also the problem that for some people creativity menas different for the sake of difference - with no other value. Further the word 'creative' describes a result not a process. That is why there was a need for the term 'lateral thinking' - which is also directly related to the way the brain forms asymmetric patterns.
Edward de Bono |